My Business Case Hub® AI Tools
Business Case Customer Avatar
Pro Tip - A customer avatar (sometimes referred to as a buyer persona, marketing persona, or customer profile) represents your ideal customer—the type of person you want to purchase your products or services.

Your ideal customer avatar is a customer profile that is a best-case scenario for your business. The customer avatar is a detailed profile of a fictional character that depicts your business audience.

Knowing what your ideal customer wants will help you explain in the business case why the new products and services will be purchased.
It will make the issues they are dealing with clear and possible solutions can provide become eminent.

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